Heather Joy Freels

Creative Solution Specialist

Digital storytelling with an editorial edge.

I am a Las Vegas-based multidisciplinary designer specializing in graphic design, web design, video editing, motion graphics, and digital storytelling. I thrive on translating complex ideas into striking, modern editorial visuals. From engineering dynamic web layouts to cutting high-impact video campaigns, my focus is on building cohesive, functional brand experiences that genuinely connect with audiences.

Outside of corporate systems integration, I am the founder and creative director of Dink Theeper Fashion, a tactical luxury streetwear label built on the principles of Peace, Love, Unity, and Respect (PLUR). Directing this brand allows me to merge my love for urban aesthetics with sustainable design and twice I have won the Las Vegas Fashion Council’s Eco Couture Challenge. When I am not behind a camera, sewing, or deep in the Adobe Creative Suite, I am usually hanging out with my two Boston Terriers, Ripley and Yuri.

Case Studies

Dink Theeper Fashion

Role: Creative Direction & E-Commerce

Description: End-to-end brand development, from sustainable garment fabrication to print-on-demand digital storefront integration.

Hometown Lenders

Role: Video  & Motion Graphics Designer

Description: An engaging multimedia training series blending live-action filming with sleek, custom-animated motion graphics to elevate internal employee education.

1st Family Mortgage

Role: Event Marketing & Brand Presence

Description: A comprehensive suite of physical merchandise and digital assets that transformed a standard event space into a premium brand destination.

The Apothecary Shoppe

Role: Digital Menu Integration

Description: A streamlined, dynamic digital environment designed to optimize the in-store user journey and operational flow.

Apogee Solutions

Role: Media Developer & Brand Strategist

Description: A comprehensive corporate rebrand and standardized framework that modernized the company’s media presence and streamlined government bid production.

Operation Blessing Int.

Role: CRM & Systems Integration

Description: Engineered a cohesive digital pathway that drives donor conversions through clear systems integration and visual storytelling.

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